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Ideal Standard's Designers

Ronen Joseph

The creator of the new Imagine suite believes that the design discipline is a multi-level activity, creating a synergy between three major actors : technology, industrial design and fashion.  

The Technology : represent a Global vision, it is sometimes invisible but fundamental in todays world.

The Desgin : which should give us the Human dimension and the possibility to create a dialogue with our products.

Fashion : which today is the major market provocateur. It represents lifestyle and attention to detail.

Ronen has worked in famous projects from the Merone modern art museum to furniture and consumer objects. His philosophy is to maintain the duality of artistic direction from one hand and profound the study of complex high tech concepts from the other.

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Achim Pohl (left) and Tomas Fiegl (right) philosophy is "Design and Everyday Culture" or "The ordinary should be beautiful".

Designers of Tonic and Moment Suites, they obtained the Red Dot design award. They also have created products for Chrysler, Gillete and Johnson and Johnson.

They aim at products that are "part" of a whole. products that are self confidently integrated, well balanced between form and function and encounter general acceptance far beyond cultural boundaries.

Red Dot Award : Best of Best 2005

Design PLUS 2005

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Khumtong Jansuwan

Khumtong Jansawan

Khumtong Jansawan is one of most successful designers in Thailand, as there are more than ten years for Corporate working between Europe and Asia designer, he has seen many successful collaborations with emerging Asian and International designers, his work continues the New Asia Style for Creating exceptionally product designs which is modern-traditional in its simplicity.


Khumtong gains his inspiration from his immediate Asian environment and in nature and is especially mesmerised and emotional colors and designs elements, the results are the designs that are a harmonious balance of East and West sensibility.

He has been designing for American Standard Asia pacific since 1991.

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