The creator of the new Imagine suite believes that the design discipline is a multi-level activity, creating a synergy between three major actors : technology, industrial design and fashion. 

The Technology : represent a Global vision, it is sometimes invisible but fundamental in todays world.

The Desgin : which should give us the Human dimension and the possibility to create a dialogue with our products.

Fashion : which today is the major market provocateur. It represents lifestyle and attention to detail.

Ronen has worked in famous projects from the Merone modern art museum to furniture and consumer objects.

His philosophy is to maintain the duality of artistic direction from one hand and profound the study of complex high tech concepts from the other.